Following some discussions in the office around the data contained within the Google Analytics interface, bounce rates became a hot topic of discussion. This surrounded the real effect of bounce rates, what they represent and how they should be viewed. In this case we were discussing the high bounce rates associated with a PPC campaign being run by a client. In recent discussions it became apparent that the bounce rates being experienced by many...

For any webmaster, fully understanding off site SEO techniques is something which takes time, experience and patience to master. Given the dynamic nature of the search engines (Google is the only one right?) the search landscape is constantly changing and at the last count Google stated that it makes one change per day to the algorithm on average making over 300 changes each year. Below is a video from Google’s Matt Cutts explaining this in...

You’re ultimately going to read a lot of SEO information on the web, but remember that not all of it is accurate. Some people out there actually want you to fail because it’s better for their sites if you do. Ignore the tripe and the hype out there. Focus on this article and some great tips you can use in order to earn a higher ranking. Backup When you make changes, back up your website. This may seem like common sense, but only a...